Moto Strada Automotive is one of the UK’s most unique showrooms specialising in Collectable, Investment and Bespoke motorcycles. Having held the Piaggio franchise dealership for over a decade, Moto Strada ranks in the top three dealers in the country for the servicing and sales of Moto Guzzis.
The on site workshop provides an outstanding facility nationwide with an exceptional reputation for repairs and servicing.
Moto Strada is run by people who are 100% passionate about motorcycles, love them, ride them and have the experience of working with them on a day to day basis. Mark Johnson along with his team launched Moto Strada in 2004 to give the kind of quality service that bike enthusiasts deserve.

‘We have one of the largest selections of Italian new and used motorcycles in the country, from classic collectables to the latest super bikes. Our philosophy is to make the buying of a motorcycle as hassle free as possible and we strive to offer quality, value for money and friendly a service.’

Our passion for classic bikes is apparent in our heritage range of Custom-made Café Racer and Flat Tracker inspired motorcycles. These are designed and created using bespoke parts and accessories which evoke memories of classic racing machines that are incredibly fun to ride. Due to the desirability of our collectable range we often ship bikes worldwide for our international customers.

The Trusted Moto Strada workshop is fully equipped with the latest diagnostic equipment for servicing and repairs. ‘Our servicing is second to none, we sell a wide range of top quality Italian bikes, meticulously prepared and serviced to very high standards. Our repeat customer base stretches nationwide due to our consistency and unsurpassed knowledge and expertise.